Jumia, BCG expecting huge e-commerce growth in Egypt

In a recent report conducted by Jumia Egypt and the Boston Consulting Group, huge growth in e-commerce is expected to occur in Middle East and Northern Africa. Currently, e-commerce currently generates only 0.3% of Egypt’s retail sales—much less than in other countries in the Middle East¸.

However, according to Mattia Perroni CEO of Jumia “Egypt’s e-intensity has been growing steadily over the past three years; “The incredible market potential and the technology infrastructure, combined with the human factor are the main drivers behind this growth. Looking at the rising significance of the Egyptian entrepreneurial and innovation space, it is clear that the human or people factor here is truly unique.”

Founded by Rocket Internet, the German internet conglomerate, Jumia Egypt has grabbed 35% of Egypt’s online retail market over the past year. Some 40% of traffic to the site arrives via Facebook, compared with only 25% via paid advertising.

BCG report aside, the quick success of Jumia Egypt is providing real life evidence that e-commerce is booming in the Middle East and Africa.